About us


Simply Natural creates high-quality, great-tasting, better-for-you dietary supplements, candy & confections using Certified Organic and Non-GMO Ingredients. Our mission is to reinvent classic favorites using clean, simple ingredients, offered in eye-catching, bold packaging.

Passion for Quality: We looked at the dietary supplement, candy and confection markets as ones riddled with dyes, synthetic flavors, high-fructose corn syrups, sugar alcohols, and other subpar ingredients. We set out to create products that had real nutrition, were delicious, and had ingredients you could easily understand. Every product we make is free from artificial colors, flavors, sweeteners & preservatives.

Passion for Innovation: Our passion is rooted in a desire to make products that are superior in taste and quality to candy of the past. Today's consumers don't want the same artificial, low-quality products their parents settled for. Instead, they want minimally processed products made from high-quality, recognizable ingredients, and they want them delivered by a company with a strong social and community mission.

Passion for Giving Back: We care about giving back to the communities we serve. For every sale, we donate natural & organic products to local families and children that are less fortunate. Passion for Supporting Local Artists: All of our labels feature original, hand-drawn artwork created exclusively for our brand by local artists in Austin, Texas. Each illustration showcases the natural beauty of the organic ingredients within each package.

Passion for Supporting Local Economies: Simply Natural is committed to supporting our local economy both in our home city of Austin, Texas, as well as elsewhere throughout the United States. All of our confections are made in the United States at USDA Certified Organic facilities.

Our History: Simply Natural was founded by two best friends in Austin, Texas who have a long and successful track record in the natural consumer products space. We're a small, family-oriented company with one main goal -- to make products we can feel good about sharing with our children and loved ones. Our first brand, Puracy, has won countless awards and has quickly become one of the most loved and respected natural brands in America, with more than 2 million bottles sold.

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Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Consult with your doctor or pharmacist before purchasing, taking, or giving vitamins or any dietary supplements to your child.